The 15 July 2025 episode of the English-language DW format Business Beyond is dedicated to the growing strategic importance of rare earths for Europe's industry. TRADIUM also has its say: Managing Director Matthias Rüth talks in an interview about the challenges of global supply chains, the growing pressure on companies and the need for physical availability. The article makes it clear that a secure supply of raw materials requires long-term thinking and concrete action. The video is available online.